‘Be Kind Rewind’ Site and Faux Trailers

The official site for Michel Gondry’s Be Kind Rewind is up, and along with a few playful interactive features, it boasts a handful of low-faux trailers that demonstrate the film’s key drawing point - clumsily remade Hollywood hits.

In Be Kind, Mos Def stars as a mom and pop video store employee whose best friend, played by Jack Black, accidentally erases all of the store’s inventory through some magnetic hocus pocus - an unforeseen byproduct of a power plant sabotage scheme gone wrong. The duo devise a plan of sweding (a Gondryism describing the act of remaking something from scratch, on the cheap) remakes of the corner shop’s blockbuster titles to keep the money coming in. Danny Glover, Mia Farrow and Melonie Diaz also star in the film, to be released on January 25th, 2008.

— Be Kind Rewind website

— Trailers for the film, including reimagined promos for Ghostbusters, Robocop, Driving Miss Daisy, Rush Hour 2, and Boyz n the Hood.

tedzee | Permalink | November 25 2007 | Comments (View)